Today, every brand or company aims to have a high-ranking website. It helps businesses to increase search traffic. And as a result, that traffic can boost their profit. So, make sure your website ranks high on the Google search engine. Google looks at various factors when it comes to ranking your website. And the bounce rate is one of the factors.
Low bounce rates can rank your website high. On the other hand, high bounce rates can lower your website ranking. Hence, aim for a lower bounce rate for a better website ranking. In this article, we have shared some helpful ways to reduce the bounce rate on your business website. Hire web design companies Australia for top web design.
So what is the bounce rate on a website? Well, it is the number of people who go to your website and then bounce right off. They leave without visiting other pages of the website.
Effective Ways to Reduce Your Website Bounce Rate and Rank Higher on Google
High bounce rates mean many people are leaving your website. And it also means they are not finding what they are looking for on your website. As a result, the high bounce rates lower your website ranking. And no business wishes for a low-ranking website. So follow the below-mentioned ways to reduce the bounce rates on your website.
Try to Figure Out the Causes of the High Bounce Rate,
First of all, you have to find out the bounce rate on your website. Is it too high? Generally, the bounce rates vary from business to business. However, bounce rates above 60% can cause concerns for companies. So it means your website bounce rate must not be above 60%. But if it is more than 60%, suppose it is around 80%, then what should you do?
You have to find the factors that are making people leave your website. Many website elements can increase the bounce rate on your website. Maybe it is your website design, unappealing content, irrelevant keywords, etc. So before you decide to solve the problem, find the cause of that problem. You have to figure out the reasons for the high bounce rates on your website.
Increase the Readability Score of Your Content
Low-scoring content can be a cause of high bounce rates on your website. Usually, visitors leave a site that has unreadable content. So what makes content unreadable?
The use of difficult words, irrelevant information, lengthy sentence, and ineffective formatting makes content unreadable. And people immediately leave a website that has unreadable content. As a result, it increases the bounce rate on a website. So you have to increase the readability score of your content.
Make sure your content has easy words. The topic is relevant. And you use subheadings. Also, make sure your articles or blogs have a conclusion. You can also use bullet points for a better explanation.
So this is a guideline for a better content score. Follow these and increase your content score. And remember, readable content can reduce the bounce rate on your website.
Avoid Popups
Do you know popups are one of the leading causes of high bounce rates? Research claims around 70% of visitors find popups irritating. Generally, internet users leave a site that shows several popups. As a result, it increases the bounce rate on a website. Hence, popups can be one of the causes of high bounce rates on your website.
Popups are advertising forms that appear on a website. Brands use popups to influence a user to take a specific action. However, they can cause disturbances for a visitor.
You have to reduce the bounce rate on your website for better ranking. And avoiding popups can help you achieve that. So avoid using popups for lower bounce rates.
Increase the Loading Time of Your Site
Website speed is essential for users. People spend time on a website that is quick to load. And on the other hand, users leave a site that takes more than 5-6 seconds to load. So, a slow load time can result in high bounce rates. Google also lowers the ranking of a website that takes time to load.
So, find out your website speed. And if it is slow, then you must increase its load timing. There are various ways you can increase the speed of your website. For instance, reduce some plugins, optimise the image size, and many more. Make sure your website does not take more than 2 seconds to load. So this is the load time users expect from a website.
Use Prominent Call-To-Action
People also leave a website that has weak call-to-actions. CTAs are buttons on a web page that ask users what to do. In other words, they encourage a visitor to take a specific action. So CTAs are the buttons that say Buy Now, Learn More, Sign Here, and many more.
Reports show many websites lose visitors because of weak and unappealing CTAs. So after doing other things right, do not lose people because of unappealing CTAs.
Use prominent and appealing CTAs. Make sure the labels are compelling. And you must use different and attractive colours for the CTAs. So this way, you can make the CTAs more appealing. And remember, prominent CTAs can improve usability. As a result, it will lower the bounce rate on your website.
Keep Your Website Up-To-Date With Fresh Content
Updating your website with fresh content can be an effective way to reduce the bounce rate. Google reports show websites with up-to-date content have lower bounce rates than those websites that do not update their content. So fresh website content can increase traffic.
With regular updates, you can build trust with your audience. And they will keep coming to your website for new content. So, produce high-quality content to increase traffic on your website. And then regularly update the content to maintain that traffic. Make sure to use relevant and informative content.
Make Your Website Mobile-Friendly
We are living in the smartphone age. Around 90% of online customers use a mobile phone to browse a website. So if your website is not mobile-friendly, then it can increase the bounce rates on your website. People leave a site that is not mobile-friendly.
Websites that function effectively on laptops, other devices, and mobile phones are mobile-friendly. And if people face issues browsing a website on their smartphone, then it is not a mobile-friendly website. So no matter how brilliant your website is, it will have a high bounce rate if it is not mobile-friendly.
So make sure your website is mobile responsive. You can use online tools to check whether your website is mobile-friendly.
Use Visuals to Gain Audience Attention
Visuals can be powerful tools to grab the audience’s attention. They can explain to your visitors what they can get from your website. Also, images can evoke emotions in people. So you can compel visitors to stay on your website with the help of appealing visuals. As a result, it will lower the bounce rate on your website. Therefore, use relevant and unique visuals to grab users’ attention.
Conclusion
High bounce rates affect your website ranking. As a result, it will impact your business. So you have to take successful measures to reduce the bounce rate on your website.
Several factors can increase bounce rates on your website. Therefore, you have to find the causes of high bounce rates. Once you have the cause of the problem, it will be easier to solve the problem.
You can also reduce the bounce rate if you increase the readability score of your content. Similarly, avoiding popups and unappealing CTAs can also help you reduce the bounce rates on your website. In addition, you have to improve your website speed for lower bounce rates. Lastly, make sure your website is mobile-friendly.
So these are some successful ways to reduce bounce rates on your website and rank higher on Google.